I feel like series can become a new friend you get to know over time, then start to trust, and finally feel happy to see every time you meet again. I've created some commercial content series too for clients like Deutsche Bahn (fischerApppelt) or Deutsche Verkehrswacht (Kreativ Konzept). There too it's all about telling a story in steps, setting the right mood from the start, and building suspense. I guess series develop like life itself.
